London, UK, 30 July 2025 – Technology Industry Forum (TIF) today announced that Canopy, a next-generation cloud brokerage, has joined its growing community of technology leaders working to drive progress, policy, and innovation across the UK’s digital economy.
Canopy is redefining how organisations procure and manage cloud services, bringing transparency, speed, and savings to a sector facing mounting financial and operational complexity. As cloud adoption deepens, many businesses are struggling to control escalating costs and navigate multiple cloud providers at once. Canopy combines expert contract negotiation, FinOps (cloud financial operations), and technical advisory services to help organisations accelerate deal cycles, optimise spend, and extract greater value from their cloud investments leveraging best practices for hybrid, multi-cloud, and vendor-neutral deployments.
With over 100 years of combined leadership experience from companies like AWS, Stripe, Barclays and IBM, Canopy’s team has delivered savings for customers around the globe. Canopy helps companies to reduce deal cycles from six months to under two, and saves customers on average 10-20% on their cloud bills, while remaining fully independent and aligned with the interests of buyers, not vendors.
“I’m thrilled to join the Tech Industry Forum at such a pivotal moment for the UK technology sector,” said James Marks, Founder, Canopy. “We believe that collaboration and open dialogue are essential to driving innovation and fairness in the cloud market. The Forum brings together the brightest minds and most forward-thinking organisations in our industry, and I’m excited to contribute our expertise in cloud procurement, FinOps, and technical strategy to this vibrant community. By working together, we can help shape a more transparent, competitive, and customer-centric cloud ecosystem; one that empowers businesses of all sizes to thrive.”
Canopy’s membership also reinforces its broader commitment to openness and responsible innovation, as demonstrated by its work with the Open Cloud Coalition, advocating for more interoperable, fair, and competitive cloud markets across the UK and EU. “We are delighted to welcome Canopy to the Technology Industry Forum,” said David Terrar, CEO, Technology Industry Forum. “Its unique approach to cloud procurement and spend optimisation brings valuable insight and expertise to our community, especially as organisations grapple with the rising costs and complexity of the cloud.”
About Canopy:
Canopy is a forward-thinking vendor-agnostic cloud services broker committed to delivering cloud solutions to fit all customer’s needs. Whether you are looking for data sovereignty, resilience, speed, flat rates or better terms in your existing contract, Canopy empowers organisations to harness the full potential of cloud computing with a focus on openness and transparency. Companies can currently benefit from their bespoke white gloves service or join the waitlist for their AI-powered self-served platform.
About Technology Industry Forum:
Tech Industry Forum (TIF) is a not-for-profit, membership driven, trade body that exists to help the UK’s tech sector and digital economy grow and become the benchmark for digital excellence worldwide. Its mission is to promote the future interests, growth, resilience, and sustainability of our members and the ecosystem of over a quarter of a million tech firms in the UK for the benefit of all stakeholders in society.
For further information please contact:
Steph MacLeod
Board Director & Head of Technology
Cavendish Consulting
steph.macleod@cavendishconsulting.com
Krystel Bendahan
krystel@canopycloud.io